Nickelodeon Family GPS Recalibration: Kids and Winning
Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive situations in their kids’ lives? And in turn, what are their children’s...
View ArticleIntroducing the Influential Catalyst
Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and fans’ own follower bases. Comedy Central’s latest...
View ArticleKids and Devices: TV Is Easiest, Tablets Are Most Portable
What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently launched Connected Kids, an ongoing online study that will provide an...
View ArticleTV RE[DEFINED]: How Global Viewers Discover New Shows
Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].
View ArticleViews on Money Among Global Young Families
As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.
View ArticleWhat Sources and Devices Global Viewers Have, and How They Use Them to Watch TV
The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.
View ArticleGlobal Families’ Views on Marriage and Children
While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent...
View ArticleHow Brands Can Harness the Power of Fans
Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.
View ArticleKids and Gaming in the UK
Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.
View ArticleTV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards
Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.
View ArticleEmployment in the UK: An 18-24 View
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
View ArticleLittle Big Influencers in Northern Europe
Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.
View ArticleYoung People Are Passionate (and Informed!) Movie Fans
Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.
View ArticleHow Global Audiences Are Optimizing Their Viewing Experience
Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.
View ArticleHow Kids Influence Food-Related Purchases
A Nickelodeon Kids and Family GPS study takes a look at family dynamics surrounding kids and food, with a focus on breakfast.
View ArticleA Call to Action for the International Media Research Industry
It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.
View ArticleYoung People Ask Themselves “What Movie Do You Want to Go See?”
How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks (VIMN) study sought to answer this question with an online survey of over 3,000...
View ArticlePied Piper or Follower: Australian Kids and the Meaning of “Fandom”
Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.
View ArticleThe Engaged Viewer: Using New Sources to Tune In More Than Ever
From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.
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